At Pure and Just Co. we facilitate rural-urban business by linking rural farm produce to local and foreign urban retail opportunities. Specifically, we transform fresh fruit into natural, tropical dried fruit products (mango, pineapple, pawpaw, and banana.) Our work creates sustainable jobs for youth, increases farmer incomes, and stimulates economic growth by enhancing an under-developed local value-added agribusiness sector. Our circular climate-smart model increases farmer income by 40% and reduces spoilage and post-harvest losses by 50% on average.